Duties and responsibilities of marketing managers

 

Marketing managers may work for large Fortune 500 companies or smaller companies, but their job is essentially the same: creating advertising programs and campaigns geared towards increasing customer sales and interest in the business.

In smaller companies, the chief marketing officer can work independently, but in larger environments he is often part of a marketing team and reports to a marketing director or manager. According to the Bureau of Labor Statistics, jobs in the advertising, promotions and marketing manager sectors are expected to increase by 9% through 2024, adding about 19,700 jobs.

Duties and responsibilities of marketing managers

A marketing manager has to juggle many tasks and responsibilities to be successful. Although specific positions determine the commitments of a marketing manager, there are several basic responsibilities common to this occupation. A review of the current worklists identified the following key tasks and responsibilities.

Conduct market research

To create successful marketing campaigns, marketers must first conduct market research to identify business trends and customer needs and wants. Marketers will need to analyze the data and conduct surveys to gather the necessary information and then be able to interpret the data to create successful marketing strategies.

Develop marketing strategies

Once the market research is complete, marketers turn their attention to creating advertising and marketing campaigns that will increase your business's sales and attract new customers. This can include creating or modifying your brand image, reaching a new target audience, and creating a budget to cover all necessary expenses. It may also require you to work with various mediums, such as online advertisements, print ads, radio and television commercials.

Manage public and media relations

Marketing managers may also be responsible for maintaining positive relationships with the public and the media. This can involve creating press releases and creating statements, as well as reducing the impact of negative press. They can be invited to create public relations campaigns to strengthen the image of a company or product, or they can create promotional material to distribute to customers. Keeping the company and its products in the positive spotlight is one of the many responsibilities of the chief marketing officer.

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